3x1 Denim brought to you by the co-founder of Paper Denim and Earnest Sewn, has opened a unique denim brand in Soho. The 7,300 sqft space acts as a production facility and shop where guests can chose from spools of denim and choices of hardware for a custom made pair of jeans. The space even displays the process through a large glass enclosure that houses the denim craftsman. Check out the video here.
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